Google Tag Manager

[priya.du]

Google Tag Manager (GTM) is a free tool by Google that process the managing website tags. Tags are snippets of code used to track user behavior and collect data for analytics and marketing purposes. With GTM, you can add, update, and manage tags without editing website code directly. It offers a user-friendly interface where you can deploy tags, triggers, and variables, streamlining the implementation of various tracking codes. GTM helps marketers and website owners efficiently track conversions, analyze user interactions, and optimize digital marketing campaigns without relying heavily on developers for code changes.