What is RPC in Google Analytics?

[priya.du]

RPC in Google Analytics stands for Revenue Per Click. It is a metric that measures the average amount of revenue generated each time a user clicks on an ad or visits your website through a paid campaign. RPC helps advertisers evaluate the effectiveness of their advertising campaigns by calculating the return on investment (ROI) for each click. By tracking RPC, businesses can optimize their marketing strategies, allocate budgets more effectively, and focus on channels that deliver higher revenue per click, ultimately maximizing profitability.