What is the main purpose of the using keyword?

[gajretreat]

What is the main purpose of the using keyword?

[priya.du]

The main purpose of using keywords is to help search engines understand the content of your website and match it with what users are searching for. Keywords are the terms and phrases that people type into search engines when looking for information. By strategically using these words in your content, you make it easier for search engines to index your pages and show them to relevant searchers. This improves your chances of appearing in search results, driving more traffic to your site. In short, keywords connect your content with the right audience, boosting your visibility and helping you reach your goals.

[sukhsaroj]

Keyword research should be done based on high search volume, high relevancy and less competition

There are two types of keyword:

Short tail keyword
Long tail keyword
In SEO, the best and easiest way to chosen keywords are based on the following criteria:

Low search volume
High competition
Irrelevant to the topic
Incorrect use of primary and secondary keywords